No. 26



Grace & Ardor Co.

Erin McGeever seeks to imprint the soft yet striking moments in life. Through her wedding photography practice, she finds joy in chasing the light and capturing people and places in their truest, most beautiful forms.
How did you end up in your industry?
In short, photography always felt like a part of me, thanks to my dad giving me his old film camera at a young age and learning the art of shooting film—essentially spending every spare minute in my high school darkroom. In college I studied design, earning my BFA and working as a designer and art director at a couple of brand agencies in Philly. I was photographing fashion in my free time, and when friends started getting engaged and having me shoot sessions for them, the world of wedding photography naturally opened up to me. Weddings are a mix of all the things I'm drawn to—people, fashion, emotive visual storytelling. I quit my job in branding and never looked back.
If you could choose one theme song to play whenever you entered a room, what would it be?
Let's Dance — David Bowie
What has been the highlight of your career (so far)?
Hosting an all-women editorial workshop in France has been the highlight. Working alongside creative talents (and friends) who have helped shape my career as a photographer, we brought together a group of women overseas to learn, be inspired, build relationships, and express themselves creatively through photography and floral design.
First piece of music you ever purchased and what made you buy it?
Alanis Morissette — Jagged Little Pill. My mom made me cross out all the curse words in the lyrics booklet.
What’s the best piece of business advice you’ve ever been given?
The wedding industry is a service industry. I've learned that genuinely engaging with my clients so I can make an authentic connection with them is the key difference between a good photo and a great photo; a good experience and a great experience. I recently read "Unreasonable Hospitality" by Will Guidara, who cemented that notion. He explains, "Service is black and white; hospitality is color. 'Black and white' means you’re doing your job with competence and efficiency; 'color' means you make people feel great about the job you’re doing for them." He goes on, "For most of this country's history, America functioned as a manufacturing economy; now, we're a service economy, and dramatically so—more than three-quarters of our GDP comes from service industries. So whether you're in retail, finance, real estate, education, healthcare, computer services, transportation, or communications, you have an incredible opportunity to be just as intentional and creative—as unreasonable—about pursuing hospitality as you are about every other aspect of your business."

The Vitals

Home icon
On the web
Map icon
Bucks County, PA
Alarm icon
Alarm set for
6:30am (my children are my alarm)
Browser icon
Most visited site
Emoji icon
Most used emoji

Phone icon
Most used app
Briefcase icon
First job

Cheer Coach

Search icon
Last Google search

Contax G2